On the surface, most people would agree that paying $18 for a movie ticket is outrageous, especially when you can already watch the film on a streaming service. Still, it’s hard to resist when classics such as the 50th anniversary of Jaws hit the screens. Fans rush to the movie theaters to watch these iconic movies, chasing the endless sensation of sentimentality.
“For me, [watching re-releases] depends on connections to my parents or other family members,” said freshman Miliana Lim. “Those connections definitely play an aspect in persuading me to…. watch the film.”
In the last decade, movie theaters have had phenomenal luck with their re-releases. The Godfather made $4.2 million in 2022, while Coraline hit the screens in 2024 and grossed over $58 million. Additionally, the 2012 Titanic 3D re-release grossed a whopping $350 million globally, so it’s obvious that most people find appeal in watching movies in theaters.
Theaters are designed to offer a unique cinematic experience. The comfy reclining seats, the high-quality screen, and that timeless smell of buttery popcorn.
“I like watching movies in theaters because it’s the only time you truly…experience a movie,” said freshman Natalia Reginato. “[The movie] has no distractions and the..perfect atmosphere.” From the trailers all the way to the end credits the theater has you engaged in ways that your TV at home simply can’t.
However, for others this seems like a cash grab more than a celebration. In addition to the $18 ticket prices, many people also purchase food and drinks from the concession stand. Theater concession stands generate the majority of the revenue, and because of this the price of a basic popcorn and soda combination can be shockingly expensive.
“I think going to watch re-releases and movies is…a waste of time,” said freshman Sahasra Indukuri. “I could…watch them on..Prime Video for way less and eat my own popcorn without paying…$20 for it.”
For a family of 5 who is trying to budget or a broke college student, this price is not reasonable. According to Variety, the average American already spends around $69 on streaming services per month and coupled with the price of theater tickets, this cost does not make financial sense.
Even though it may be costly, it seems that the movie re-releases are in fact drawing the intended crowd. Excitement follows when beloved films are announced for showings again, returning to their former cinematic glory. The audience continues to buy into the priceless feeling of old favorites: nostalgia.
